Growth report
September so far August recap

September so far

Revenue, traffic, rankings and ads for the growth retainer, updated weekly.

Growth retainer · SEO, paid social, email

September so far

Sep 1–22 compared with Aug 1–22 · from Shopify, GA4, Search Console and Meta

Online revenue

$71,240

▲ 29% vs $55,180 in Aug 1–22

On pace for about $97K in September, the best month since the 2024 holidays.

Sessions

26,150

▲ 11% vs 23,460

Conversion rate

2.31%

▲ 0.17 pts vs 2.14%

Average order

$118

▲ $8 vs $110

Paid social return on ad spend

4.6×

▲ 0.8× vs 3.8×

Weekly revenue by channel

Last 12 weeks, by week starting Monday. Hover or tab through the weeks for the numbers.

  • Organic search
  • Paid social
  • Email
  • Direct & other
Show as table
Week ofOrganic searchPaid socialEmailDirect & otherTotal
Jun 29$3,900$6,200$2,100$2,400$14,600
Jul 6$4,000$6,000$2,000$2,500$14,500
Jul 13$4,200$6,400$2,200$2,400$15,200
Jul 20$4,300$6,600$2,100$2,600$15,600
Jul 27$4,400$6,300$2,300$2,500$15,500
Aug 3$4,600$7,000$2,400$2,700$16,700
Aug 10$4,800$7,200$3,300$2,600$17,900
Aug 17$5,000$7,400$3,600$2,800$18,800
Aug 24$5,200$7,300$3,500$2,700$18,700
Aug 31$5,900$9,200$4,100$3,100$22,300
Sep 7$6,200$9,300$4,000$2,900$22,400
Sep 14$6,500$9,400$4,100$3,100$23,100

Google rankings for our target searches

Position in Google results. Left is better: 1 is the top result. Organic clicks are up 21% (7,420 vs 6,130).

  • Jul 1, when the retainer started
  • Sep 22
  1. gear repair flagstaff#6 → #1 ▲5
  2. flagstaff outdoor store#9 → #2 ▲7
  3. hiking boots flagstaff#14 → #4 ▲10
  4. resole climbing shoes#22 → #9 ▲13
  5. camp kettle#34 → #11 ▲23
  6. arizona hiking gear#27 → #12 ▲15
  7. winter camping checklist#48 → #16 ▲32
  8. ultralight backpacking stove#41 → #18 ▲23
Show as table
SearchJul 1Sep 22Change
gear repair flagstaff#6#1▲ 5
flagstaff outdoor store#9#2▲ 7
hiking boots flagstaff#14#4▲ 10
resole climbing shoes#22#9▲ 13
camp kettle#34#11▲ 23
arizona hiking gear#27#12▲ 15
winter camping checklist#48#16▲ 32
ultralight backpacking stove#41#18▲ 23

Paid social campaigns, Sep 1–22

CampaignSpendRevenueReturnStatus
Fall layers, new customers$2,840$11,0803.9×▲ Scaling
Viewed a product, retargeting$1,340$9,2506.9×Steady
Camp kitchen catalog$1,700$6,6303.9×Steady
Repair bench, local$480$2,3104.8×Testing
Total$6,360$29,2704.6×

What moved the needle

  • Email revenue per week is up 67% since the new welcome flow went live on Aug 12.
  • Organic search revenue per week is up 41% since we rewrote 20 collection pages.
  • "Fall layers" ads scaled from $80 to $140 a day and kept a 3.9× return.

Next up in October

  • Holiday gift guide landing pages, live Oct 16
  • Two buying guides: winter layering and camp stoves
  • Test catalog ads for the camp kitchen range
  • Speed up product pages before the redesign lands

Sample data for the Ahsuite demo portal.